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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=John Roberts
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Marketing for the Hospitality Industry
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John Roberts

Glossary: hlm. 221-224 Marketing for the hospitality industry is essential reading for all students wishing to join today's competitive, business-orientated hospitality industry. The book relates key marketing concepts such as market planning and strategy, identifying customer needs, marketing and sales methods, market positioning and segmentation and product life cycles; to all areas of the…

Edisi
First Published 1993
ISBN/ISSN
0-340-57185-3
Deskripsi Fisik
224 hlm.: ill.; 19 x 24,5 cm
Judul Seri
-
No. Panggil
SR 647.94068 ROB m