Text

Managing Conventions and Group Business

---

Bibliography : hlm.
Index: hlm.

This book serves as a practical guide for students and professionals in the hospitality and tourism industry, detailing the essential principles, methods, and techniques required for successfully managing conventions, meetings, incentives, conferences, and events (MICE).
Key topics and themes covered in the book typically include:
Understanding the MICE Industry: An overview of the meetings and events sector and its significant role within the broader tourism and hospitality landscape.
Planning and Execution: Detailed guidance on the logistics involved in planning major events, including defining goals, budgeting, financial planning, and selecting appropriate venues.
Sales and Marketing: Strategies for developing sales and marketing plans specifically targeting group business, negotiating contracts with hotels, airlines, and other vendors.
Operational Management: Covers critical operational aspects such as registration processes, on-site event management, vendor coordination, and leveraging modern meeting technologies like video conferencing.
Human Resources & Management Principles: Discusses management fundamentals, staffing needs, leadership, problem-solving, and human resource requirements within the context of the convention and group business environment.
The goal of the book is to equip readers with the knowledge and skills necessary to become effective MICE professionals, capable of arranging, managing, and implementing various types of large-scale group functions successfully.

Label: Ulasan AI-assisted diverifikasi oleh Eka Alaina, S.I.Pust. 10 Desember 2025.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

SR 658.4 HOY m

Penerbit

USA : Educational Institusi., 1989

Deskripsi Fisik

xii + 355 hlm.: ill.; 22 x28 cm

Bahasa

English

ISBN/ISSN

0-86612-042-4

Klasifikasi

658.4

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

-

Subjek

Business
Manajemen Eksekutif

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Leonard H. Hoyle

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar