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Marketing Hospitalty

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Index: 345-360

Here is a synopsis of the book "Marketing Hospitality" by Cathy H. C. Hsu and Tom Powers, Third Edition:
"Marketing Hospitality" provides an introduction to the theory and practice of marketing within the hospitality industry. The book combines marketing theory with a strong practical emphasis on industry applications, offering superior coverage of marketing as an integral part of operations, particularly at the unit level.
It guides readers through the fundamentals of marketing, including:
An overview of hospitality marketing, products, and services.
Marketing research, segmentation, and targeting.
Branding, distribution, location, pricing, and communication strategies.
Detailed guidance on developing an effective marketing plan and strategy.
The book is designed to be a valuable resource for future hospitality professionals, offering in-depth, real-world examples from the industry and addressing the marketing mix early on to provide students with an action-based marketing plan.

Label: AI-assisted diverifiaksi oleh Eka Alaina, S.I.Pust

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

RF 647.94 HSU m

Penerbit

USA : John Wiley & Sons, Inc., 2001

Deskripsi Fisik

xxii, 362 hlm.: ill.; 19 x 24 cm

Bahasa

English

ISBN/ISSN

0-471-34885-6

Klasifikasi

647.94

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

volume

Edisi

3rd ed.

Subjek

Hospitality
Hotel Management
Manajemen Perhotelan

Info Detail Spesifik

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Pernyataan Tanggungjawab

Cath H.C. HSU

Versi lain/terkait

Lampiran Berkas

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