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Marketing for the Hospitality Industry
Glossary: hlm. 221-224
Marketing for the hospitality industry is essential reading for all students wishing to join today's competitive, business-orientated hospitality industry. The book relates key marketing concepts such as market planning and strategy, identifying customer needs, marketing and sales methods, market positioning and segmentation and product life cycles; to all areas of the hospitality industry.
Through the use of exercises and examples of real marketing material from today's hospitality industry, the author helps students get to grips with the realities of marketing. The wide range of interviews with some of the hospitality industry's leading figures further underlines the practical, hands-on nature of this excellent text book.
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