Marketing for the Hospitality Industry | Perpustakaan STP AMPTA Yogyakarta

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

Image of Marketing for the Hospitality Industry

Text

Marketing for the Hospitality Industry

John Roberts - Nama Orang;

Glossary: hlm. 221-224

Marketing for the hospitality industry is essential reading for all students wishing to join today's competitive, business-orientated hospitality industry. The book relates key marketing concepts such as market planning and strategy, identifying customer needs, marketing and sales methods, market positioning and segmentation and product life cycles; to all areas of the hospitality industry.

Through the use of exercises and examples of real marketing material from today's hospitality industry, the author helps students get to grips with the realities of marketing. The wide range of interviews with some of the hospitality industry's leading figures further underlines the practical, hands-on nature of this excellent text book.

Ketersediaan

Perpustakaan Lantai 2 (600) SR 647.94068 ROB m c.1

RES96.3800

Tersedia namun tidak untuk dipinjamkan - No Loan

Perpustakaan Lantai 2 (600) SR 647.94068 ROB m c.2

SR96.3801

Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: SR 647.94068 ROB m
Penerbit: Scotland : Hodder & Stoughton., 1993
Deskripsi Fisik: 224 hlm.: ill.; 19 x 24,5 cm
Bahasa: English
ISBN/ISSN: 0-340-57185-3
Klasifikasi: 647.94068
Tipe Isi: text
Tipe Media: unmediated
Tipe Pembawa: volume
Edisi: First Published 1993
Subjek: Hotel Management
Hospitality Industry
Info Detail Spesifik: -
Pernyataan Tanggungjawab: John Roberts

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

Tidak Ada Data

Komentar

Anda harus masuk sebelum memberikan komentar